BLUE NORTHER

There’s lots of “new” to Austin, TX right now. And hard-seltzer just might take the cake when it comes to the food & beverage space. While alcoholic-seltzer is a highly competitive category, there’s a lot of local love surrounding Blue Norther. In spearheading their Instagram, our social media team succeeded in creating content and writing copy that honed in on the vibrant essence of Austin. Showcasing the brand’s independent spirit and deep Texas roots through graphics, user-generated content, and strategic copy, our team gave Blue Norther the structured brand voice and feel they were looking for.