COCONUT CARTEL

Premium rum made with coconut water? Sign us up. Coconut Cartel came to Wonderkind seeking a strategic ad campaign to reflect the luxe nature of their rum, all while showcasing their gorgeous packaging and mouthwatering product. We worked our WK magic to create a, dare-we-say, sexy vibe to uplift the rum into the premium spirits category. With a focus on lifestyle, our photo team captured the spirit in a variety of settings: dinner party-worthy spreads, a lake with a view, and the most elegant of flat-lays. Wonderkind succeeded in capturing the Coconut Cartel vision, and then some.