FOND

In French, FOND means “foundation." But in this market, it means a new standard for bone broths everywhere. Because FOND already had a broth that challenged the flavor-norm, they needed a social media presence that could emphasize the warm and cozy feel their products already evoke. Using warm, rich colors and unique textures, our photo team was able to convey a sense of hominess that not only invites customers to curl up with a cup, but also click “buy.” Our marketing team, using their knowledge of strategy and keen eye for design, utilized these assets to tell the FOND story through ingredient highlights, colorful graphics, and informative copy: increasing their authority and leading to sales.