HOWDY BAKED GOODS

We’re big fans of la chocolate chip cookie. Take out the dairy, gluten, and refined sugar, and you’ve got fans for life. Howdy came to us seeking a brand-refresh that captured the spirit of Texas, plus guidance in the social media department. Our design team produced Marfa-art-show-worthy lettering and package design, complete with a color palette reminiscent of those Texas sunsets we know and love. With a brand infused with inspiration from the likes of Dolly Parton and Kacey Musgraves, we delivered Howdy with brand assets worthy of a standing ovation. Taking cues from the design team, our social media experts honed in on the cowgirl vibe: creating graphics and social initiatives that showcase the deep Texas roots within Howdy, as well as reflecting the careful process and ingredient sourcing behind the baked goods.