MINNA

Disrupting the beverage industry isn’t easy. Unless you’ve got WK on your side. Introducing Minna: organic, unsweetened, lightly-sparkling tea with a capricious personality. After contacting Wonderkind to assist with their brand exploration, we helped further solidify their brand’s concepts by leading a brand workshop to help them find and settle on a holistic approach to Minna. We continued to work with them, creating unique content for cross-platform use and facilitating a newsletter refresh.