POPCHIPS

Popchips is THE better-for-you snack brand, and has been on shelves for over a decade. Already a household name and popular national brand, they came to Wonderkind desiring fine tuned social strategy and content creation to amp up their social media presence. Targeting “poptimists,” while also seeking to reach a younger demographic, we kept the familiar while also creating content that felt on-trend while still being family-friendly. While the healthy snack market is competitive with new hyper-vogue SKUs hitting the shelves every day, we solidified the Popchips brand as a mainstay in homes across the country and on the shelves. Package strategy and redesign executed by Hatch, SKU build out by Wonderkind Co.