GOLDEN RATIO

Golden Ratio boasts "low-roast coffee," an incredibly light, low-acid brew that doesn’t cause any of the stomach discomfort spurred by typically acidic black coffee. As coffee-enthusiasts, it was thrilling to be tasked with heading their social media. With the goal to educate consumers about a new way to drink coffee— sans the caffeine crash, teeth stains, and tummy upset— we worked with Golden Ratio to hone in on their target audience, strategically producing deliverables that focused their message and inspired their new community of coffee-curious drinkers. To set the foundation for launching this brand, we developed consistent messages and branding throughout all design projects to educate and demonstrate. To ensure a consistent consumer experience, we provided full services: design, social media, strategy, and influencer marketing. Launching a new product in a highly competitive category isn’t easy, except when you have Wonderkind on your side.